Supercharge Your Concessionaires
with Shoppertainment

SKYdeals for Airports is a digital e-commerce platform that connects all airport duty-free concessionaires on a unified marketplace. It provides retailers with shoppertainment features—gamified shopping experiences like flash sales, lucky draws, and pre-order services—to increase passenger engagement and drive sales. The platform integrates with existing airport WiFi, apps, and retailer POS systems, deploying in approximately 4 weeks.

SKYdeals operates as a technology layer that empowers your existing retail partners rather than replacing them. Each concessionaire maintains their own catalog, pricing, and inventory while gaining access to shared digital tools: a unified passenger-facing marketplace, engagement features, and drive-to-store capabilities. The platform connects to retailer POS and inventory systems for real-time stock visibility and unified checkout across all participating stores.

Shoppertainment combines shopping with entertainment to transform passive waiting time into active engagement. For airports, SKYdeals offers five core features: Happy Drawings (lucky draws and instant-win games), Flash Sales (time-limited offers synced with flight schedules), Pre-Order & Collect (order from home, pick up at airport), Bundle Deals (cross-store promotions), and Loyalty Challenges (gamified rewards across concessionaires). These mechanics are proven to deliver 3-5x higher conversion rates compared to traditional retail.

SKYdeals deploys in approximately 4 weeks through a four-step process: onboarding concessionaire catalogs, configuring shoppertainment features, integrating QR codes and digital touchpoints throughout the terminal, and launching to passengers. The platform is web-based and works with existing airport WiFi infrastructure, requiring no hardware installation or app downloads from passengers.

SKYdeals offers three flexible partnership models. Revenue Share: zero upfront cost—SKYdeals earns a percentage of incremental sales generated, ideal for risk-free digital transformation. Platform Fee: fixed monthly fee per concessionaire or terminal, suited for airport groups managing multiple locations. Concessionaire-Funded: retailers pay for platform access as part of their concession agreement, adding value to airport tenders. All models include platform development, brand partnerships, and ongoing support.

No. SKYdeals is not a retailer or a marketplace operator—it's the technology platform that powers your concessionaires' digital strategy. Your existing retail partners keep full control of their products, pricing, and customer relationships. SKYdeals provides them with e-commerce infrastructure and engagement tools they typically lack, driving traffic to their physical stores and increasing their sales performance.

Drive-to-store uses geo-triggered notifications and digital coupons to guide passengers from the SKYdeals platform into physical shops. When a passenger browses products online, they receive location-based offers encouraging them to visit the store. Digital coupons can be redeemed in-store, creating a seamless bridge between online discovery and physical purchase. This approach increases foot traffic to participating retailers while giving passengers a reason to explore the terminal.

Based on aviation deployments with Lufthansa Group, Etihad Airways, and La Compagnie, SKYdeals delivers measurable results: 78% passenger engagement rate (versus 12-15% industry average), 35% sales increase for participating retailers, and full deployment within 4 weeks. The shoppertainment methodology consistently achieves 3-5x higher conversion rates compared to traditional duty-free catalogs and passive retail environments.

SKYdeals is a web-based platform requiring minimal technical infrastructure. It integrates with existing airport WiFi portals or mobile apps—no additional downloads needed for passengers. The platform connects via API to concessionaire POS and inventory systems, digital signage and wayfinding systems, and airline loyalty programs or airport rewards. All hosting and platform maintenance is handled by SKYdeals.

Yes. SKYdeals connects to airline loyalty programs and airport rewards systems, enabling passengers to earn miles or points on purchases made through the platform. This integration increases purchase motivation while providing valuable data on passenger shopping behavior. The platform has existing integrations with major airline FFPs through its aviation deployments.

Traditional airport e-commerce focuses on transactions—product listings and checkout. SKYdeals focuses on engagement first, commerce second. The founding insight: passengers don't need to shop, they need entertainment. By gamifying the shopping experience through flash sales, lucky draws, and time-limited offers, SKYdeals converts idle waiting time into active purchasing moments. This shoppertainment methodology, proven across 170+ aircraft and 88,000 daily passengers, is what differentiates SKYdeals from conventional retail platforms.

Yes. SKYdeals adapts to lounge environments where passengers have extended dwell time and higher purchasing power. Lounge-specific features include exclusive member offers, premium product curation, and seamless integration with lounge management systems. The longer engagement window in lounges amplifies shoppertainment effectiveness, creating multiple touchpoints for flash sales and personalized recommendations during a passenger's stay.