E-commerce for Airlines

No. SKYdeals is the technology layer that makes your existing retail strategy convert better—we're not a replacement for your duty-free operator. We work alongside your current partners, whether that's a traditional inflight retail operator, your own duty-free program, or brand-direct relationships. Think of us as the engagement engine that drives higher conversion for whatever products you choose to offer. Your existing commercial relationships stay intact; we provide the platform that makes them more profitable.

We built SKYdeals specifically for aircraft WiFi constraints. Our platform is optimized for ultra-low bandwidth environments—the same challenging conditions we've successfully deployed across 170+ Lufthansa Group aircraft. The web-based architecture ensures fast loading and smooth performance even with satellite connectivity limitations. If your passengers can browse basic websites, they can use SKYdeals. We're compatible with all major connectivity providers: Viasat, Gogo, Inmarsat, Anuvu, Panasonic, and Starlink-enabled aircraft.

Passengers access SKYdeals through your existing WiFi portal on their personal devices—smartphones, tablets, or laptops. No app download required. We whitelist our URLs with your connectivity provider so passengers can access the platform for free (no data charges). The experience is fully branded as your airline, integrated seamlessly with your connectivity portal. Crew can also promote the platform through announcements or seat-back cards with QR codes.

You don't have to. We operate a dropshipping model where products ship directly from brand partners to passenger homes after the flight. Zero inventory on aircraft, zero logistics burden for your airline. We handle all brand partnerships, catalog management, order processing, and customer service. Your role is simply collecting the revenue share. For airlines that prefer onboard delivery or click-and-collect at arrival airports, we can configure those options too—but home delivery is the default and the simplest model.

Yes. SKYdeals connects to your FFP (Frequent Flyer Program) for both miles earning and redemption. Passengers can earn miles on purchases and redeem existing miles for products or discounts. We have existing integrations with Miles & More, Etihad Guest, and other major programs, plus API capability for custom loyalty schemes. This integration rewards your most valuable passengers while providing data on shopping behavior linked to loyalty tiers.

3-5 weeks from contract to live deployment. Our process follows five stages: Scope (define requirements and branding), Configure (customize the platform and catalog), Integrate (connect APIs, whitelist URLs with your connectivity provider), Test (UAT and crew training), and Launch (go live and optimize). The fast timeline is possible because SKYdeals is web-based—no hardware installation, no complex IT projects. We've deployed on 170+ aircraft; your integration is simpler than you think.

Airlines deploying SKYdeals see 3-5× higher conversion rates compared to traditional inflight retail. This isn't a theoretical projection—it's based on live deployments with Lufthansa Group, Etihad Airways, and La Compagnie. The improvement comes from solving the fundamental problem: passengers don't want to shop, they want to be entertained. By making shopping entertaining through gamification (flash sales, auctions, group buying, location-based deals), we create natural purchasing triggers that static catalogs can't match.

A digital catalog is just a paper catalog on a screen—same products, same format, same low conversion. Shoppertainment fundamentally changes the experience by adding engagement mechanics: FlyOver Deals unlock based on countries being flown over (creating discovery moments), Flash Sales create urgency with countdown timers (triggering FOMO), Group Buying lets passengers unlock discounts together (adding social dynamics), and Flying Auctions turn shopping into a game (generating excitement). These mechanics convert passive scrolling into active engagement—and engagement into purchases.

SKYdeals offers access to 90+ premium brand partners across categories: fashion, beauty, watches, jewelry, electronics, gourmet food and beverages, travel accessories, and more. Brands include names like Lacoste, Piper-Heidsieck, Fauchon, and Stührling. You can use our existing brand network, integrate your own preferred suppliers, or combine both approaches. We curate the catalog to match your passenger demographics, route mix, and brand positioning. The catalog is dynamic and can be customized by route, aircraft type, or passenger segment.

We offer three commercial structures. Revenue Share: Zero upfront cost—we earn a percentage of sales generated. Our incentives are fully aligned with your success. Best for airlines wanting zero-risk, performance-based partnerships. SaaS Subscription: Fixed monthly fee for platform access. Predictable costs, you keep more upside as sales grow. Best for airlines with stable traffic wanting cost control. Hybrid: Combination of setup fees, lower revenue share, and professional services. Best for complex deployments with custom integration needs. We're flexible—the right model depends on your commercial priorities.

Yes. We manage all brand partnerships, negotiate commercial terms, coordinate product catalogs, and handle ongoing supplier relationships. Your team doesn't need to build or maintain brand networks—we bring 90+ partners ready to deploy on day one. If you have existing brand relationships you want to include, we integrate those too. We also handle seasonal catalog updates, promotional campaigns, and new brand onboarding throughout the partnership.

We handle all customer service for SKYdeals purchases—order inquiries, delivery tracking, returns, and refunds. Passengers contact us directly; your airline doesn't field these requests. Our customer service operates in multiple languages aligned with your route network. Standard return policies apply; we coordinate with brand partners on any product issues. Your passengers get professional support without any operational burden on your team.

SKYdeals integrates with all major IFE providers: Panasonic Avionics, Thales, Collins Aerospace, and others. Integration can happen via your connectivity portal (simplest and fastest) or through the IFE interface itself (deeper integration showing promotions on seatback screens). The right approach depends on your technical setup and commercial goals. Our platform is also compatible with hybrid configurations where some aircraft have IFE and others rely on personal devices only.

The full shoppertainment experience requires connectivity for real-time features like flash sales, live auctions, and group buying. However, we can deploy a pre-loaded catalog mode for non-connected aircraft, where passengers browse and submit orders that process after landing. This hybrid approach ensures you capture revenue across your entire fleet while delivering the complete experience on connected aircraft. As your fleet connectivity expands, the platform automatically upgrades passengers to the full experience.

SKYdeals automatically adapts to your fleet and network. Short-haul flights (1-2 hours) feature quick-convert mechanics like flash sales and instant deals. Long-haul flights (8+ hours) add extended engagement features like auctions, group buying, and discovery browsing. Route-specific catalogs can highlight destination-relevant products or FlyOver Deals matching the flight path. The platform handles this complexity automatically—you configure preferences once, and the system adapts per flight.

SKYdeals provides comprehensive analytics: real-time sales dashboards, conversion metrics by product category and deal type, passenger engagement patterns by route and flight length, flash sale and auction performance, group buying participation rates, and comparison across aircraft types and routes. Reports help optimize deal timing, product selection, and promotional strategy. Data can be exported and integrated with your business intelligence systems. We also provide regular performance reviews with recommendations for optimization.

Absolutely. We comply with GDPR and all applicable data protection regulations. Passenger data is used only for order processing and platform functionality—never sold or shared with third parties. Our payment processing is PCI-DSS compliant, using secure gateways like Stripe. We can execute data processing agreements aligned with your airline's privacy requirements. Security and privacy are fundamental to our platform architecture, not afterthoughts.

The platform gracefully handles connectivity interruptions. Shopping cart contents are preserved locally on the passenger's device, and transactions complete when connectivity resumes. For extended offline periods, passengers can continue browsing cached catalog content. The experience is designed for real-world inflight conditions where connectivity isn't always constant. We've optimized for exactly these scenarios across our existing deployments.

Yes. The platform supports airline-controlled promotions: global discounts, route-specific campaigns, seasonal offers, partnership promotions with your FFP, crew-activated specials, and time-limited events. You have access to an admin dashboard for creating and managing promotions, or our team can handle campaign execution on your behalf. The flexibility is yours—some airlines prefer full control, others prefer managed service.

Crew involvement is optional but enhances performance. At minimum, a brief announcement informing passengers about SKYdeals and seatback cards or printed materials drive awareness. Some airlines train crew to actively promote flash sales or auction events, which significantly boosts engagement. We provide crew training materials and scripts. The platform works without crew involvement, but active promotion typically increases engagement by 30-40%.

All products come directly from brand partners through our verified supplier network. We don't work with gray market or unauthorized resellers. Each brand partnership includes authenticity guarantees and quality standards. Our curation process ensures products match the premium expectations of airline passengers. If any product issue arises, our customer service handles returns and refunds seamlessly—protecting your airline's reputation and passenger trust.

Post-launch support includes ongoing platform management, performance monitoring, catalog updates, promotional campaign execution, technical support, and regular business reviews with optimization recommendations. You receive a dedicated account manager as your primary contact. Platform updates and new features roll out automatically. We operate as an extension of your commercial team, continuously working to improve performance across your network.

Contact us to schedule a discovery call. We'll discuss your fleet, route network, current inflight retail performance, and partnership goals. From there, we design a deployment plan tailored to your requirements—typically starting with a subset of your fleet to prove the model before full rollout. Contract to launch: 3-5 weeks. We handle the complexity; you collect the revenue.