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About Us

Bridging E-commerce and Travel

We started with a simple belief: when passengers get connected at 35,000 feet, everything changes. SKYdeals was born to turn that moment into opportunity.

Our Story

From Digital Agency to Travel Retail Pioneer

It started with Business Lab.

For over 20 years, we built one of Europe's leading digital agencies, specializing in e-commerce and airline digitalization. Air France, Air Caraïbes, Air Corsica, Air Calin, Air Madagascar — we helped them transform their digital presence.

Then came inflight connectivity.

When WiFi started appearing on aircraft, we saw it as a revolution for passenger experience. A captive audience, finally connected, with hours of idle time. This wasn't just a technical upgrade — it was a new frontier.

That's when SKYdeals was born.

At the intersection of our two passions — e-commerce and travel — we created a platform designed specifically for connected travelers. Not just another shopping cart, but an entertainment-first experience that turns flight time into engagement.

— Julien Sivan, Founder & CEO

Our Journey

Building the Future of Travel Retail

2018

The Beginning

SKYdeals is founded. First POC with French Bee, a brand new airline. Launch of the SKYdeals offer.

2019

Expansion

Platform development. POC with Air France.

2020-2023

Resilience

Covid period. POC with Lufthansa Group and Etihad. Valuable KPIs and learnings.

2024

Pivot

Platform rebuild. Strategy shift: full Travel Retail scope. Shoppertainment methodology validated.

2025

Relaunch

New SKYdeals version. Ready to scale.

Leadership

Meet Our Founders

Julien Sivan & Celine Braems

Julien Sivan

Founder & CEO

Digital transformation expert with 20+ years in e-commerce and travel. Founded Business Lab, one of Europe's leading digital agencies for airlines. Passionate about reinventing passenger experience through shoppertainment.

LinkedIn

Celine Braems

Co-Founder

Seasoned professional in digital and travel with 20+ years of experience. Expert in business development and strategic partnerships. Key contributor in building relationships with leading airlines and brands.

LinkedIn

Advisory Board

Guided by Industry Leaders

Our advisors bring decades of experience in travel retail, finance, venture capital, and digital transformation.

Alain Maingreaud

Alain Maingreaud

Former President, TFWA

Vast experience in duty-free and travel retail industry.

Herve Righenzi de Villers

Herve Righenzi de Villers

Multi-Entrepreneur & Investor

Founder of Eres. Strong background in finance and scaling ventures.

Julien Vautel

Julien Vautel

Venture Capital Expert

Founder of Hedios. Proven track record in identifying and nurturing startups.

Valerie Legat

Valerie Legat

Managing Director, Head of Digital, Tech & Data, Astorg

25+ years in innovation, entrepreneurship and digital transformation. Co-founder of Business Lab.

Our Values

What Drives Us

Innovation First

We don't follow trends, we create them. Shoppertainment wasn't a buzzword — we invented the approach.

Partnership Mindset

We grow with our clients. Their success is our success. Long-term relationships over quick wins.

Data-Driven

Every decision backed by real metrics. 88,000 passengers daily teach us what works.

Global Vision

Built for international from day one. Multi-language, multi-currency, multi-culture.

Our Offices

Where to Find Us

Paris

Headquarters

France

Dubai

Middle East Hub

United Arab Emirates

London

UK & Europe

United Kingdom

Careers

Join the Adventure

Discover the different roles that make SKYdeals tick. We're a young, dynamic team passionate about aviation, travel, and retail innovation.

Travel Retail Consultant

Expert in travel retail, digital transformation, and shoppertainment. Advise clients on strategy, market trends, and best practices.

Business Developer

Hunt and close deals with airlines, airports, and cruise lines. Build C-level relationships across the travel industry.

Account Manager

Grow existing accounts. Ensure client success, drive platform adoption, and identify upsell opportunities.

Product Manager

Define roadmap, prioritize features, bridge the gap between business needs and technical execution.

UX/UI Designer

Design intuitive, mobile-first interfaces for travelers. Turn complex flows into delightful experiences.

Product Designer

End-to-end product thinking. Research, prototype, test, and iterate with real user feedback.

Solutions Architect

Design scalable, resilient systems. Define API strategy and integration patterns for enterprise clients.

Senior Backend Developer

Node.js, TypeScript, PostgreSQL, Vendure. Build the e-commerce engine that powers travel retail at scale.

Senior Frontend Developer

Vue.js, React, TypeScript. Craft responsive, performant interfaces optimized for low-bandwidth.

Full-Stack Developer

Versatile and curious. Comfortable jumping between frontend and backend as needed.

Data Analyst

Analyze conversion funnels, passenger behavior, and campaign performance. Turn data into insights.

Data Engineer

Build data pipelines for 88K passengers/day. Real-time dashboards and analytics infrastructure.

Customer Success Manager

Onboard clients, ensure platform adoption, collect feedback. Be the voice of the customer.

Project Manager

Coordinate deployments with enterprise clients. Manage timelines and delivery milestones.

Passionate about travel and innovation? We'd love to hear from you.

Send your application: careers@skydeals.shop

In the Media

Press & Recognition

SKYdeals has been featured in leading travel, aviation, and retail publications worldwide.

🏆

Newcomer of the Year

APEX · 2019

🏆

La Maison des Startups

LVMH Group · 2019

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Incubator Program

MonacoTech · 2018

Featured in 25+ publications worldwide

Press inquiries: press@skydeals.shop

Get Started

Ready to Transform Your Travel Retail?

Join leading airlines and retailers already using SKYdeals.